The biggest delivery package companies in the world are FedEx and UPS. The company FedEx is associated with forward movement and thinking. It is the official sponsor of NFL, NBA, FedEx cup, FedEx racing, the FedEx orange bowl, FedEx field. It can be said that FedEx is a fast company, while targeting sports the world over. UPS on the other hand is the largest package delivery company in the world. It prides itself on its strength and security hence the gold shield as it marketing strategy. Although UPS sponsors NASCAR, NHRA, NTRA and the Olympics, its sponsorship marketing strategy is quiet limited. UPS carries packages that weigh up to 150 pounds, with a standard delivery for next day air shipments. It also offers international air delivery, its freight section also provides shipments for heavier packages. FedEx on the other hand, handles all types and weights of packages for delivery. FedEx also owns a printing center as well as truckload companies for heavier deliveries.
FedEx uses sky fleets for their deliveries while Ups is more of road deliveries.
Although both companies run websites, help desks and client information services, FedEx has a direct mailing service with the best state of the art printing and shipping services.Both companies run customers' services and helplines for complaints as well as information. FedEx has a quality customer service and pay for misplaced deliveries.
Their prices are cheaper than the UPS company and they consider the importance of deliveries on time and on schedule.FedEx adopts new technologies to enable them to improve efficiencies for the benefit of the customers.FedEx is currently exploring ways to effectively use wireless technology to improve delivery of packages while doing it in a cost effect manner. This will also effectively aid in two main components of it company, pickup and delivery as well as packaging and sorting.
FedEx pick up locations have flexible pickup hours as well as same-day pickup services.UPS on the other hand is abysmal when it comes to customer service especially if it is a one on one customer service, UPS tends to focus clearly on businesses.FedEx symbolizes what can be done with a company that believes and uses forward movement and thinking as its marketing cornerstone.